Fox Searchlight has sent me on a tour of major metropolitan American cities to spread the good word on TYFS. First stop – the Landmark Theater in Berkley. Really fun place. They have Indian carvings along the inside of each theater. Got there a little early and decided to sit through thirty minutes of Firewall… yikes.
The audience was really receptive to TYFS. Almost everybody stayed for the Q&A afterwards. The first guy to raise his hand interrogated me about a scene in which the main characters are sharing a piece of apple pie with cheese on it. There’s a continuity error in which the cheese moves a little from cut to cut. The guy just hammered away at me about this until the audience started to hiss him.
Then they started asking me the usual. How I found the book. How we got the cast. Would Jack Abramoff be doing any press for us. It was fun, because I could tell the people really dug the film and were happy to be there. It was kind of a surprise to me since I expected more of a militant liberal crowd that would not be happy with the film’s unapologetic nature.
Finally, using the last question, a local leftist decided to speak up. First hitting me with the nepotism question, then following it with a diatribe on how evil corporations are ruining this country. She went on and on about all the topics I should have covered in the film. Oil reliance, toxins in the soil, the whole deal. It was around this time, that the audience started to boo her. One college kid in front yelled back “get over yourself”. I was really touched by how they came to my rescue.
It made the whole thing easy. I responded by saying that there are quite a few films out there that aim to keep corporations honest. I’m a big fan of “The Inside”, “Erin Brokovich”, and that Travolta film with the kids drinking the cancer water. However, there’s very few films like mine and perhaps I’m adding something new to the conversation.
The following day, I did about ten interviews. Local newspapers, radio shows, and television. I’m surprised by how tiring it was. I’ve always heard stars bitch about the exhaustion of doing press and thought they sounded like pansies. But they’re not kidding. By the end of the day, I was done. I didn’t want to say another word the whole night… but it was Valentine’s Day.
Fox took my wife and I out to Aqua (very fancy). As Bernie Mac said in Bad Santa, “Prix Fix”. It was an incredibly thoughtful and generous gift on Fox’s part and on behalf of my marriage, I’d like to say THANK YOU!